![]() ![]() You can launch multiple conversations with customers all at once and manage them by multitasking. Low-cost communication for both partiesĬompared to traditional phone calls and SMS, Facebook Messenger is a cost-effective method for business dealings. When you integrate your Facebook business page or profile with the Enterprise Customer Service Software available, you simply amplify your customer’s chance of reaching you. Optimize your Facebook Adsīy setting up your Facebook ads, you can target or re-target customers and prospects while encouraging them to get in touch with you on business via the messaging feature. Smart businesses set up answers to FAQs, schedule away messages, program instant replies, recommend solutions based on common issues, and more. Pro Tip: You can also create a ticketing system to address concerns not easily solved by the chatbot and avail a live agent to address those concerns as they arise. Simply set your Facebook Page or Facebook Messenger bot to send an auto-response, when a visitor sends you a message. By incorporating chatbots and automation you will boost interaction efficiency and customer satisfaction. Automate communicationīe responsive to customers even when you’re not online. Let your customers know if an order has been received, an order is being processed, an order is being shipped, or a refund is being issued. No more time spent on support emails and phone calls, just click on the conversation bubble and you have instant access to the customer. The Messenger app is a secure place with tools to hold business conversations, make purchases, schedule appointments, give feedback, apply for refunds, and more. Provide convenient customer serviceĬonsumers want convenience throughout their purchase journey, and DMs are an easy way to communicate with new and existing customers. This prompt will encourage them to communicate with your business rather than abandon a purchase when they can’t find the information they need. To do this, set up a Facebook ad and attach a call-to-action (CTA)-a notice that they may reach out on the Messenger app. You can cleverly leverage Messenger to answer these questions to accelerate purchasing decisions and potentially funnel in new customers. Funnel new customer purchasesĪs consumers shop, they may have questions about an item in the middle of their purchasing process regarding size, color, or shipping cost. Plus, it gets them further down the sales funnel, which is good for everyone involved. Other times, people just need a quick answer to a question before they're ready to buy.īy using Facebook Messenger to make the question-and-answer process simpler, your brand can help customers make shopping decisions. Secure one-on-one or group DMs are a safe space to build trust, and each conversation becomes an opportunity to build a relationship, make a sale, or repair a relationship.Īccording to a Facebook poll, 53% of people said they were more likely to do business with a company they could reach out to via chat. Embedded within the Facebook Messenger app are features that make it possible to communicate directly with your customers and prospects. ![]() People feel confident about businesses they can contact-that trust and accessibility make it more likely that they'll shop with you. A study by Drift found that brands using Facebook Messenger to respond to customers increased response rates by up to 5x when compared to competitors using traditional methods. ![]() So, if a customer or potential customer reaches out to you on Messenger, you’ll be able to respond right away and provide solutions in real-time on any device. Provides a seamless chat experience across multiple devicesĭirect messaging is immediate, unlike email. Now that you know mobile messaging apps rule communication in 2022, let’s go over the benefits of using Messenger and why it must be a central aspect of your business strategy, and then outline the steps to setting up and optimizing FB Messenger for business. Benefits of using Facebook Messenger for business ![]() It is also the second most popular messaging app, with WhatsApp in the lead. Messenger ranks as the fourth most used social platform globally after WhatsApp, YouTube, and Facebook, respectively. The platform allows an average exchange of 20 billion messages each month, with an average open rate of 80% as compared to the 20–25% recorded for email. There are over 1.3 billion Facebook Messenger users globally. There’s nothing new about messaging but most businesses are still naive to its importance in their customer acquisition and retention strategy.Īccording to Business Insider social messaging apps like Facebook Messenger are a go to for consumers looking for customer support due to the convenience, engagement, expediency, and transparency they can provide. Messaging app usage is on a metric rise and can be a powerful communication tool for businesses. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |