![]() However, you can use the search results page’s Top tab to see what the best posts have been. That’s rather tough since there are over 9.8 million posts using the hashtag. Say you want to increase your share of voice in the #NaturalSkincare hashtag. Similar to what you would do for SEO keyword research, hashtags can help you research different content ideas. You can also check out posts with your relevant hashtags for content inspiration and to get ideas on where your brand might be falling short compared to competitor content. In an ideal share of voice situation, your posts and ones that your customers have tagged are taking up the bulk of those hashtag search results. With a social media competitive analysis, you’ll be able to analyze the share of voice, sentiment and engagement of those posts. Chances are that you and your competitors will have overlapping hashtags, especially if you’re using industry and local ones. How much digital space are your competitors taking up in your market? Hashtags help you analyze your share of voice on social media. Think of Instagram hashtags as just another way to reach and engage your customer base. Tagged feed posts are saved in search results and tagged Story posts are saved for the duration of the Story. When you use branded hashtags and encourage their use, it becomes another form of engagement. Even clicking through one post on the search results page will lead you to other similar posts. Hashtags are good for overall brand awareness. In addition, your audience can use branded hashtags to show off their experiences with your products or services as a form of brand advocacy. This means that if you use the right and most relevant hashtags for your brand, others searching on that hashtag will find those posts. Clicking on a hashtag in Instagram leads to a gallery of both the top posts and latest posts that used the hashtag.įrom there, you’re able to explore all the related posts, making hashtags a great way for people interested in a certain topic to find more accounts to follow. The biggest reason for using hashtags is for the increased exposure and discovery. Let’s cover five major benefits that hashtags can provide. There are many use cases for them-but also many benefits. Hashtags should be a major part of your Instagram marketing strategy. For example, a clothing store called The Closet might use hashtags for their various products, like #TheClosetShoes, #TheClosetAccessories or #TheClosetDresses. You could also choose to use hashtags for more of an internal purpose, like categorizing your Instagram posts. Here’s an example of what this might look like: Categorize Instagram posts Highlight a branded hashtag in your Instagram bio for followers to engage with and so your team can easily find UGC photos. Instagram hashtags are also a great way to invite users to create user-generated content (UGC) for you to share on your feeds. The algorithm will place posts in other users’ feeds based on their interest in the hashtags included within your post. Not only do hashtags make your posts come up in search results for keywords you’ve used, they also help fuel the Instagram algorithm. Increase visibility on your postsįirst, like we’ve mentioned, hashtags help increase visibility on your posts. Let’s run through a few of the main uses for Instagram hashtags. Hashtags have several different uses that can help you grow your account and keep your content organized. You can include up to 30 Instagram hashtags on one single post, though Instagram itself recommends sticking to between 3-5.Ī post shared by Instagram’s to use hashtags on Instagram Here’s an example of what an Instagram caption with hashtags might look like: ![]() ![]() ![]() Using this symbol categorizes your Instagram content and helps them be found more easily on the app. Instagram hashtags are words, phrases or numbers with the pound or hashtag symbol (#) in front of them in Instagram captions.
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